KAVA — Specialty Coffee Brand

KAVA was bringing specialty coffee to the French market in an innovative drip-bag format, but had no brand around it. There was no positioning, visual identity, packaging or digital presence to introduce the product, communicate its quality and build a loyal community of coffee drinkers.

A complete brand and digital ecosystem, built from the ground up. We defined the positioning and strategy, created a distinctive visual identity and designed the packaging for the drip-bag range. From there we built the full online store and shopping experience, and developed the content and social media presence that gives KAVA a consistent, recognisable voice across every touchpoint. Behind the scenes, we also set up AI automation to streamline the day-to-day running of the business—so the brand operates efficiently as it grows.